International Growth Drivers
Q: Dara Mohsenian from Morgan Stanley asked what is driving the sustained high growth internationally as the business approaches $5 billion in revenue, and what incremental opportunities such as food service are unlocked going forward.
A: Hilton Schlosberg, CEO, explained that consumer acceptance, household penetration, affordable luxury value, functionality, and lifestyle positioning continue to drive the category. Guy Carling, CEO of EMEA and OSP, added that Europe recruits 30 percent of new consumers annually, with zero-sugar growth outpacing full-sugar and strong Coca-Cola bottling partnerships. Rob Gehring, CEO of Americas, noted an immense opportunity in food service on-premise.
Gross Margin and International Mix
Q: Peter Galbo from Bank of America asked if there is a way to discern the impact of international growth on year-over-year gross margin pressure.
A: Hilton Schlosberg stated that international sales grew from 43 percent to 47 percent of total sales, and while international regions carry lower margin percentages, the company banks dollars rather than percentages. He noted that gross margins increased year-on-year in all three international geographic regions.
Gen Z and Consumer Demographics
Q: Kaumil Gajrawala from Jefferies asked how the shift in focus toward capturing Gen Z and new energy consumers is progressing and if there are statistics on category entrants.
A: Hilton Schlosberg answered that household penetration, purchase intent, and Gen Z household incidence have grown, reaching 58 percent, supported by targeted social media, sponsorships, and the Flite brand.
Gross Margin Phasing and Mitigating Levers
Q: Bonnie Herzog from Goldman Sachs asked for expectations on gross margin phasing for the fourth quarter and first half of next year, and what levers like pricing can mitigate pressures.
A: Hilton Schlosberg noted that raw aluminum costs increased 36 percent year-on-year, acting as a headwind alongside geographic sales mix. He mentioned a price adjustment effective November 1 and highlighted efficiency measures and higher-margin zero-sugar products as offsets, though he declined to provide specific guidance.
Innovation Strategy and Phasing
Q: Matthew Smith from Stifel asked for an evaluation of the pacing and potential of new product innovation from 2026 compared to the 2027 pipeline.
A: Hilton Schlosberg stated that the 2027 innovation pipeline is robust, and the company plans a better phaseout of product launches to ensure better focus from bottlers, emphasizing quality over quantity alongside returning limited-time offers.
US Category Trends
Q: Peter Grom from UBS asked what is driving recent slowing in US category growth and what realistic growth rates are for the industry looking ahead.
A: Rob Gehring acknowledged a slight slowing at the end of the summer compared to traditional trends, but noted that scanner data has since rebounded to over 15 percent growth, demonstrating category resilience despite macro headwinds like Snap and fuel prices.

