Agentic Software Strategy
Q: Matt Swanson from RBC Capital Markets asked how big of a factor agentic software will be in Adobe's strategy and what the long-term end state looks like.
A: Anil Chakravarthy stated that Adobe sees immense opportunity to lead in agentic software across creativity, productivity, and customer experience, similar to the transition from on-premise to SaaS.
CEO Transition
Q: Saket Kalia from Barclays asked whether Anil Chakravarthy's background in digital experience reflects the Board's view on future growth opportunities.
A: Shantanu Narayen noted the Board was thrilled to select an internal candidate who understands the entire company, and Anil Chakravarthy added that his role has involved representing all of Adobe across creativity, productivity, and customer experience to enterprise customers.
Strategic Challenges and RPO Trends
Q: Jay Vleeschhouwer from Griffin Securities asked about Adobe's most consequential strategic, technical, and financial challenges, and Steve Day about unusual RPO consumption.
A: Anil Chakravarthy emphasized bringing assets together for agentic software across all three major categories, while Steve Day explained that RPO grew 8% year-over-year and cRPO grew 9%, reflecting alignment with ARR trends and normal seasonality where RPO steps up in Q4.
Q4 Revenue Guidance and Outlook
Q: Brian Hyska from JPMorgan asked about the assumptions driving modest sequential revenue growth in Creative and Marketing Professionals for Q4.
A: Anil Chakravarthy highlighted innovation tailwinds in Acrobat and Express for Business Professionals and Consumers, breakthrough releases planned for MAX in Creative Cloud, and a strong pipeline in customer experience.
Firefly Usage and Credit Consumption
Q: Brad Zelnick from Deutsche Bank asked what is driving the acceleration in Firefly and credit pack ARR and usage.
A: Anil Chakravarthy pointed to the success of the freemium strategy with creative freemium MAU surpassing $100 million and growing over 70% year-over-year, which is driving higher AI usage intensity, while Shantanu Narayen added that magical innovation in video and core Creative Cloud applications also boosted consumption.
Headwinds, Pricing Initiatives, and Net New ARR
Q: Ivan Radojicic from Wolfe Research asked about headwinds from the freemium strategy versus deferred pricing initiatives, and Vinod Srinivasaraghavan asked about net new ARR drivers.
A: Shantanu Narayen explained that prioritizing new user adoption and MAU growth over short-term pricing actions was intentional, and Anil Chakravarthy reiterated that the freemium funnel drives user acquisition before converting them into ARR.
Semrush Contribution and Monetization
Q: Vinod Srinivasaraghavan asked if Semrush contribution was quantified, and William Fitzsimmons from Piper Sandler asked which pricing model will drive AI revenue long-term.
A: Shantanu Narayen stated that Semrush capabilities are integrated into combined offerings like brand visibility and content supply chain, and Anil Chakravarthy noted that monetization will adapt based on customer context and value realization across tiers and credit models.
Topaz Labs Acquisition
Q: William Fitzsimmons asked what strategic gap Topaz Labs fills and how its capabilities will be integrated.
A: Anil Chakravarthy stated that Topaz provides state-of-the-art AI enhancement technology for imaging and video that fits naturally into Creative Cloud, Firefly, and Firefly Enterprise, with the transaction expected to close in Q4.
Management Priorities and Guidance FX Impact
Q: Brent Thill from Jefferies asked about top priorities for the transition year, and Andrew Girard from Citi asked about Q4 guidance and macro or premium push pressures.
A: Anil Chakravarthy highlighted closing out FY '26 strong and hosting his first Adobe MAX, while Steve Day confirmed that no business fundamentals have changed, and the full year guide adjustment is simply the net effect of Q4 beats and a slight FX headwind.
Freemium Trade-Offs and Seasonal ARR Expectations
Q: Michael Turrin from Wells Fargo asked how Adobe evaluates freemium trade-offs and seasonal net new ARR expectations for Q4.
A: Anil Chakravarthy explained that Adobe uses data-driven operating models to monitor engagement and optimize paywall tuning for conversion, and Steve Day confirmed that Q4 remains a seasonally strong enterprise quarter supporting the 10.2% ARR growth target.

