J-curve and structural changes
Q: Brad Zelnick with Deutsche Bank asked if this year represents the bottom of the J-curve and if the business faces structural changes from AI.
A: Sasan Goodarzi stated that the company is resetting expectations to play offense, doubling down on new-to-the-franchise customer acquisition while scaling Big Bets. He noted that they have successfully grown customers in the past and are now focused on executing both customer acquisition and platform scaling simultaneously.
Pricing strategy in tax
Q: Kirk Materne with Evercore ISI asked if aggressive pricing in the DIY tax market could negatively impact the company's ability to take price in the assisted tax market.
A: Sasan Goodarzi explained that the assisted and DIY markets have different consumer behaviors, with assisted customers prioritizing accountability and human expertise. He noted that the company can monetize DIY customers through the broader consumer platform, making the price-value equation shift a strategic choice to win quality customers.
GBS long-term growth targets
Q: Raimo Lenschow with Barclays asked what is driving the deceleration in long-term GBS growth targets from 15% to 20% down to 10% to 15%.
A: Sasan Goodarzi stated that the company is creating this pressure to prioritize new customer acquisition and mid-market growth, rather than being pressured by competitors. Sandeep Aujla added that the desktop ecosystem, which is nearly one-quarter of the segment, is expected to decline, impacting the overall segment growth profile.
Online customer growth and runway
Q: Taylor McGinnis with UBS asked about the drivers of the deceleration in online customer growth to 3% and the remaining runway for the QuickBooks business.
A: Sasan Goodarzi highlighted that the total addressable market is $200 billion with only 7% penetration, providing significant runway. He explained that the company is leveraging new offerings like QuickBooks Free and QuickBooks Lite to accelerate acquisition on the low end while continuing to scale mid-market services.
Guidance conservatism vs. market pressure
Q: Siti Panigrahi with Mizuho asked if the lowered guidance for GBS and tax reflects market pressure or internal conservatism.
A: Sasan Goodarzi reiterated that the company is resetting expectations to ensure they can execute on both scaling Big Bets and winning new customers. He noted that they are being prudent with guidance to build a durable model and ensure they can deliver on their commitments.
Timing of growth reacceleration
Q: Arjun Bhatia with William Blair asked if fiscal 2027 is sufficient to implement the necessary changes or if the transition to growth reacceleration could slip into fiscal 2028.
A: Sasan Goodarzi stated that the company has already taken decisive actions, such as launching QuickBooks Free and QuickBooks Lite, and is focused on executing against these plans. He suggested that investors should judge the progress based on quarterly results rather than speculating on the timeline for 2028.

