Mobile market trends

Q: Did you see a slowdown in the mobile market in Q2 due to macro uncertainty?

A: Strauss Zelnick stated they are not seeing a slowdown, noting that results were impacted by the year-over-year comparison of Color Block Jam rather than consumer weakness. He acknowledged some pressure on user acquisition costs but emphasized that consumer demand remains strong.

GTA VI marketing and partnerships

Q: Why did you choose Netflix for the time exclusivity of the GTA VI extended look instead of a free platform like YouTube?

A: Strauss Zelnick described Netflix as a great marketing and distribution partner, noting this is part of Rockstar Games' marketing strategy. He clarified that the content will be available on the Rockstar Games Channel and YouTube six hours after the initial Netflix launch.

Q: How has the Court Center update for GTA Online performed in terms of bringing back lapsed players?

A: Karl Slatoff stated the company is very pleased with the performance of the update. He noted that Rockstar releases are well-received and consistently succeed in reactivating players.

Pricing strategy

Q: How are you thinking about base game pricing given the $80 price point for GTA 6 versus $70 for NBA 2K27?

A: Strauss Zelnick explained that the goal is to deliver more value than the price charged, noting that the real cost of AAA games is lower today than 20 years ago. He emphasized that pricing decisions are made based on the value delivered to consumers rather than a strategy to maximize price.

Netflix partnership and hardware costs

Q: What was the background on the Netflix partnership for the trailer, and did they pay for exclusivity?

A: Strauss Zelnick called it a groundbreaking partnership arranged by Rockstar and declined to provide details on the nature of the arrangement or terms.

Q: How do you view the industry given rising hardware costs and potential console delays?

A: Strauss Zelnick noted that while lower hardware prices would be better for the installed base, he does not see rising costs as a headwind. He highlighted the shift toward open systems and the potential for streaming to grow the installed base materially within three years.

NBA 2K growth and AI strategy

Q: What will differentiate NBA 2K27 to drive further growth, and how are you deploying AI tools internally?

A: Karl Slatoff stated that growth for NBA 2K comes from innovation and creativity, noting there is still significant potential for unit growth and geographic expansion. Strauss Zelnick explained that the company has always used AI and machine learning, focusing on a strategy of innovation and efficiency, but emphasized that technology will not replace their 13,000 creative colleagues.

International expansion and M&A

Q: What are the opportunities for international expansion, and what are your criteria for M&A?

A: Strauss Zelnick identified India, Africa, Latin America, and parts of Asia as underrepresented markets where the company plans to grow. Regarding M&A, he reiterated the criteria of acquiring owned intellectual property, valuable tools and teams, and ensuring transactions are immediately accretive to EBITDA and GAAP earnings.

Long-term growth and streaming

Q: Can you provide details on why you believe fiscal 2027 will be an inflection point for the company?

A: Strauss Zelnick pointed to the massive pipeline, live services, catalog, and the upcoming major release as fuel for growth.

Q: Is there something different about the tech solution that gives you confidence in a commercial streaming solution within three years?

A: Strauss Zelnick acknowledged the skepticism regarding streaming but maintained that the industry is moving toward low-latency solutions that could significantly expand the addressable market.

GTA VI preorders and demand

Q: Is there a risk that the hype for GTA 6 is pulling forward sales that would have occurred post-release?

A: Strauss Zelnick stated that preorders are unprecedented and astonishing, but because they have not sold a unit yet and preorders can be canceled, they remain cautiously optimistic. He emphasized that the company does not take victory laps before events occur.

Physical media and mobile payments

Q: Will Sony's decision to end physical disc sales impact your gross margins, and what is the progress on direct payments in the Zynga business?

A: Strauss Zelnick declined to comment on Sony's decision but noted that the business is already over 90% digitally distributed. Regarding direct-to-consumer payments, he confirmed it remains a growth area that has positively impacted margins in the mobile business.

GTA VI preorder dimensionalization

Q: Can you provide historical context or ranges to help the buy side gauge demand based on preorder data?

A: Strauss Zelnick reiterated that while preorders are unprecedented, he does not know how they will translate into final sales and declined to provide specific ranges or dimensionalization.

Mobile strategy and GTA content

Q: How is your thinking evolving on mobile gaming quality, and how might GTA gameplay components extend after launch?

A: Strauss Zelnick explained that mobile and console experiences are different, with mobile being a light experience for short sessions. He noted that while technology will enhance mobile capabilities, there will continue to be a need for various types of interactive entertainment, and he declined to discuss future GTA gameplay components.

Advertising strategy

Q: How can you strategically employ advertising beyond mobile games without negatively impacting the experience?

A: Strauss Zelnick stated that advertising is a growing part of the mobile business, allowing for monetization of the entire audience. For console, he noted that advertising is only appropriate if it is endemic to the title, such as in sports games, and it remains a small part of that business.

Netflix partnership and GTA Online

Q: Is the Netflix partnership a one-off, or does it signal a broader framework for licensing Rockstar IP?

A: Strauss Zelnick described the partnership as groundbreaking and unique but noted that Rockstar and Take-Two have existing relationships with Netflix and will continue to explore opportunities to be ubiquitous.

Q: Does the higher frequency of GTA Online content updates require additional resources?

A: Strauss Zelnick stated that the update cadence has been stable and that the company applies significant resources to support GTA Online.

GTA VI preorders and mobile UA

Q: Can you comment on the mix of Deluxe Edition preorders?

A: Strauss Zelnick stated that Rockstar priced the standard and Deluxe editions correctly, and consumers are excited about both, though he declined to provide specific mix details.

Q: How do you parse out user acquisition costs from overall mobile engagement?

A: Strauss Zelnick noted that engagement is fine and performance is strong, but user acquisition costs fluctuate based on market competition. He emphasized that the company carefully monitors marketing spend to ensure it remains economic relative to the lifetime value of the property.